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A high-tech company with $50 million invested-to-date experienced significant market shifts and missed several crucial milestones. The board of directors and investors had 30 days to decide to invest an additional $5+ million or liquidate the company. |  |
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| Assess the opportunities and risks to maximize stakeholder value. First Matrix Group was retained to perform a company and market assessment and develop alternative value maximization strategies and recommended action plan to be completed in three weeks. | |
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| The Matrix-Solution was
to put together by a CXO-team of three full-time and two part-time senior
executive managers with experience as CEO, CFO, CMO and CTO and CPO, to
review the major areas of the company and markets and present to the board
with a recommended action plan in three weeks. The CXO-Team stabilized the
situation and analyzed cash burn rate, appropriate staffing, technology,
go-to-market strategy, channel and alliance strategy and customer base.
In three weeks the stakeholders were provided an unbiased, fact-based assessment
of the situation with a tiered alternative and recommendation framework
for final decision-making. Based on the recommendations it was decided to:
1) maintain strict controls on spending to be approved according to specific
value-creation guidelines, Subsequently, First Matrix Group's CXO-team consisting of a CEO, CFO
and CMO and on-demand support from the CTO and CPO, was retained to work
with company managers and employees and refine and execute the action
plan including manage the sale of the company. |
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